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Wet basement?

At PERMA-DRY, we understand the stress a flooded basement can cause. The sense of panic, the uncertainty of the next step, the unexpected financial burden…to say nothing of the severe physical damage water can inflict upon a home and to personal property.


Unfortunately, these kinds of emergencies are never planned for. At PERMA-DRY, nothing is more important than our customers who fall victim to them. In developing an effective approach to waterproofing and concrete repair that targets, seals and ultimately eliminates leaks in as little as a few hours, PERMA-DRY is the permanent, cutting-edge response to water-damaged basements. Not only that, but we guarantee our repair for as long as you own your home.


PERMA-DRY’s core focus is simple: Create a customer experience that minimizes the stresses associated with basement flooding while nurturing an extremely satisfied and loyal client base. In short, we’re all about YOU, and prove it through policies such as guaranteed solutions, transferrable warranties, 24/7 availability and a polished, professional approach by our staff.

In over 40 years in the waterproofing, foundation repair and concrete restoration business, PERMA-DRY has emerged as “Canada’s Leader in Dry Basements & Concrete Repair.” Discover the ways in which our unique, proprietary products and industry leading systems have brought peace of mind to tens of thousands of homeowners and businesses across North America.

The History of Isaiah 58

Isaiah 58:12 - "Your people will re-build the ancient ruins and will raise up the age-old foundations; you will be called, Repairer of Broken Walls, Restorer of Streets with Dwellings."

In the late 1970’s, Bill and Colleen Cole founded a business that would become an international franchise system as leaders in the waterproofing and concrete repair industry…PERMACRETE /PERMA-DRY.  Having developed an array of products and application systems Bill Cole quickly became known as an expert in fixing cracked, leaky foundations and concrete structures.  

Bill was born on a cold January day in Mobile, Alabama in 1955, more than 2 months premature.  Weighing in at only 3 lbs 9 oz., Bill struggled for survival, depending on life support to breathe and eat.  Ironically, in the final days of his life in 2009, ALS had left Bill completely paralyzed, unable to breathe, swallow or eat.  Even though he was completely helpless and on life support for 17 months, with great determination and unwavering faith, Bill lived every day to its fullest and planned for the future. Throughout his courageous battle with ALS, his mind was as sharp as ever as he continued to oversee every aspect of his care, his family, and his businesses.  Bill possessed a keen business acumen, a photographic memory, and an uncanny ability to calculate in his head.  Up until the day he died he was always thinking about finding a better way to do things or find a better product and has left behind files full of ideas, inventions, and prototypes.  He was a born leader, a fixer and he loved to help those who needed a boost, or a word of encouragement.

For many years one of Bill’s most loved bible passages was Isaiah 58 which is commonly referred to as ‘the true or perfect fast’.  Bill regularly used Isaiah 58 as a basis for raising funds for building schools, hospitals, orphanages, and churches in many countries around the world. He jokingly told people that he was fasting when he was asking for their support for such projects. In Isaiah 58 God says that a true fast is when you feed, clothe and help people, which Bill had done his entire life.  One day when Bill was in the hospital shortly after the ALS diagnosis, his pastor went to visit.  After prayers, the pastor asked if he could read Bill’s favourite passage from the bible. He read the whole chapter of Isaiah 58 aloud, not realizing that he was about to give an incredible gift to a dying man.  Bill and Colleen practically recited the first 7 verses along with him as he read aloud because they knew it so well. That’s usually where they stopped reading, not realizing the importance and significance of promises from God and His rewards for keeping a true fast that followed in the closing verses of that chapter.  When the pastor got to verse 12, Bill and Colleen were stunned. They looked at each other in amazement as it began to sink in that they had never previously connected with the promise in that verse!  They got him to read it over and over to them as they all laughed together and marvelled at the revelation they had received from God’s promise.  

Throughout the rest of Bill’s battle with ALS, he had peace knowing that he had accomplished his purpose in life and had set up a legacy that would long out-live him. He had founded and built a business that re-built ancient ruins and raised up age-old foundations. He was known as repairer of broken walls and restorer of streets with dwellings. When his earthly body succumbed to the disease on June 10, 2009, Bill’s physical condition was almost the same as it was when he came into the world. But during those 54 years in between, Bill built his legacy on a solid foundation for future generations as promised in Isaiah 58. 

Isaiah 58 became the name of a federally incorporated holding company who owns all the intellectual property, and licenses PERMACRETE Systems Limited (PSL) to use their trademarks and copyrights in PSL’s franchise business system.

Isaiah 58 New International Version (NIV) if the Holy Bible – True Fasting

58 “Shout it aloud, do not hold back. Raise your voice like a trumpet.
Declare to my people their rebellion and to the descendants of Jacob their sins.
2 For day after day they seek me out; they seem eager to know my ways,
as if they were a nation that does what is right and has not forsaken the commands of its God.
They ask me for just decisions and seem eager for God to come near them.
3 ‘Why have we fasted,’ they say, ‘and you have not seen it?
Why have we humbled ourselves, and you have not noticed?’ 

“Yet on the day of your fasting, you do as you please and exploit all your workers!
4 Your fasting ends in quarreling and strife, and in striking each other with wicked fists.
You cannot fast as you do today and expect your voice to be heard on high.
5 Is this the kind of fast I have chosen, only a day for people to humble themselves?
Is it only for bowing one’s head like a reed and for lying in sackcloth and ashes?
Is that what you call a fast, a day acceptable to the Lord?

6 “Is not this the kind of fasting I have chosen: to loose the chains of injustice
and untie the cords of the yoke, to set the oppressed free and break every yoke?
7 Is it not to share your food with the hungry and to provide the poor wanderer with shelter —
when you see the naked, to clothe them, and not to turn away from your own flesh and blood?
8 Then your light will break forth like the dawn, and your healing will quickly appear;
then your righteousness[a] will go before you, and the glory of the Lord will be your rear guard.
9 Then you will call, and the Lord will answer; you will cry for help, and he will say: Here am I. “If you do away with the yoke of oppression, with the pointing finger and malicious talk,
10 and if you spend yourselves in behalf of the hungry and satisfy the needs of the oppressed,
then your light will rise in the darkness, and your night will become like the noonday.
11 The Lord will guide you always; he will satisfy your needs in a sun-scorched land
and will strengthen your frame.
You will be like a well-watered garden, like a spring whose waters never fail.

12 Your people will rebuild the ancient ruins and will raise up the age-old foundations;
you will be called Repairer of Broken Walls, Restorer of Streets with Dwellings.

13 “If you keep your feet from breaking the Sabbath and from doing as you please on my holy day, if you call the Sabbath a delight and the Lord’s holy day honorable, and if you honor it by not going your own way and not doing as you please or speaking idle words,
14 then you will find your joy in the Lord, and I will cause you to ride in triumph on the heights of the land and to feast on the inheritance of your father Jacob.”
For the mouth of the Lord has spoken.