The PERMA-DRY Rainbow: Your Sign of No More Floods!

Your Sign of No More Floods!

Have you ever wondered about the meaning of of our logo? What does the rainbow mean?

It’s really quite simple…The rainbow represents our promise of no more floods. The roots of that promise can be found in the Book of Genesis in the Bible, specifically, in the story of Noah’s Flood:

12And God said, “This is the sign of the covenant I am making between me and you and

Your Sign of No More Floods!

every living creature with you, a covenant for all generations to come: 13 I have set my rainbow in the clouds, and it will be the sign of the covenant between me and the earth. 14 Whenever I bring clouds over the earth and the rainbow appears in the clouds, 15 I will remember my covenant between me and you and all living creatures of every kind. Never again will the waters become a flood to destroy all life. 16 Whenever the rainbow appears in the clouds, I will see it and remember the everlasting covenant between God and all living creatures of every kind on the earth.”

It was the early 1990s, some 12 years after founding PERMACRETE®, franchisor of the PERMA-DRY® brand and Bill and Colleen Cole were searching for ideas for a new logo that would better represent their rapidly growing brand; a logo that was easily identifiable and one that held real meaning; they wanted something that would represent our promise of no more floods.

After much brainstorming, and rejected idea after rejected idea, it was suggested to incorporate a rainbow as part of our logo. Bill and Colleen immediately remembered learning about the story of Noah as children in Sunday School and later reading the story to their own children. They remembered God’s promise to Noah of no more floods and the rainbow as a sign of that promise…A perfect fit for their business.

Bill and Colleen then had to decide how to represent the name itself. They wanted something that was strong, easy read and would give the impression of stability and peace of mind just looking at it. Bold block letters are used for the name portion of the logo to represent strength in our products, services and our brand. At first, the colour for the text was yellow, but was later changed to grey to better represent our strength and stability.

So there you have it; the genesis of our logo. A logo that represents our strength and our enduring promise to our customers of no more floods.

Epoxy Floor Coatings: The Truth Behind The Hard Surface



Epoxy floor coatings have become the gold standard material for coating commercial, industrial and residential concrete floors. Epoxy floor coatings offer many benefits including improved aesthetic appeal, increased brightness in the space, elimination of the “dusting” phenomenon  and more.

While concrete itself can withstand tremendous pressure, it doesn’t do as well when it comes to abrasion. The cement paste layer at the top of the concrete which provides the smooth surface is the weakest part of the concrete which makes it subject to deterioration due to pressure and abrasion. This is known as “dusting”. Dusting is particularly undesirable because it concrete dust is continually created and easily becomes airborne causing dust to land on stored objects and leaves a dusty floor. This is of particular concern in medical, food an electronics warehouses, industrial settings, laboratories and people who like things to be neat and tidy. Concrete is also porous, which makes it subject to staining. In fact concrete has a very similar composition to bone. For more information about concrete, check out a previous blog article titled Concrete Basics – What is Concrete?

Whether you floor is deteriorating, dusting or just plain ugly an epoxy coating can improve the durability and extend the life expectancy of the floor. First of all, in preparing the floor to accept the epoxy, the surface of the concrete is cleaned and the pores opened. Shot blasting will also remove the weak cement paste layer at the concrete surface. Removing the cement paste layer, removing any contaminants and opening the pores of the concrete will allow for a much better bond of the epoxy to the concrete and will it last longer by virtue that the cement paste layer is removed and will not pulverise beneath the epoxy coating causing a failure of the coating which also eliminates the dusting.

Epoxies are two component liquid resin consisting of the resin and a hardener. The two components are mixed together which starts an exothermic chemical reaction which allows the epoxy to set up, harden or cure. Epoxies often have a work life of 30 minutes where they remain liquid and workable. Applied is it’s liquid phase, epoxy floor coatings are typically applied continuously until the job is complete providing a seamless floor coating. Low, rough and uneven areas can be built up and levelled with epoxy resins hiding ugly characteristics and stains in the floor


Epoxy coatings are available in a wide variety of colours and can be made to have a slip-resistant finish. Adding coloured aggregates or paint chips, engraving or applying the epoxy in  patterns can add a real nice look to the finished product. One’s imagination and budget are the only limitations to creating a show stopping design. Due the the depth of colour and high gloss of most epoxy coatings, much more light is reflected into the area increasing overall brightness of an area by as much as 25%!

The hard surface provided by epoxy floor coatings is not only much easier to clean, which significantly reduces cleaning costs (both labour and supplies), but is also heat, chemical and abrasion resistant.

Epoxy floor coatings are worth investigating to improve the performance, look and life of your new or existing floor.