The PERMA-DRY Rainbow: Your Sign of No More Floods!

Your Sign of No More Floods!

Have you ever wondered about the meaning of of our logo? What does the rainbow mean?

It’s really quite simple…The rainbow represents our promise of no more floods. The roots of that promise can be found in the Book of Genesis in the Bible, specifically, in the story of Noah’s Flood:

12And God said, “This is the sign of the covenant I am making between me and you and

Your Sign of No More Floods!

every living creature with you, a covenant for all generations to come: 13 I have set my rainbow in the clouds, and it will be the sign of the covenant between me and the earth. 14 Whenever I bring clouds over the earth and the rainbow appears in the clouds, 15 I will remember my covenant between me and you and all living creatures of every kind. Never again will the waters become a flood to destroy all life. 16 Whenever the rainbow appears in the clouds, I will see it and remember the everlasting covenant between God and all living creatures of every kind on the earth.”

It was the early 1990s, some 12 years after founding PERMACRETE®, franchisor of the PERMA-DRY® brand and Bill and Colleen Cole were searching for ideas for a new logo that would better represent their rapidly growing brand; a logo that was easily identifiable and one that held real meaning; they wanted something that would represent our promise of no more floods.

After much brainstorming, and rejected idea after rejected idea, it was suggested to incorporate a rainbow as part of our logo. Bill and Colleen immediately remembered learning about the story of Noah as children in Sunday School and later reading the story to their own children. They remembered God’s promise to Noah of no more floods and the rainbow as a sign of that promise…A perfect fit for their business.

Bill and Colleen then had to decide how to represent the name itself. They wanted something that was strong, easy read and would give the impression of stability and peace of mind just looking at it. Bold block letters are used for the name portion of the logo to represent strength in our products, services and our brand. At first, the colour for the text was yellow, but was later changed to grey to better represent our strength and stability.

So there you have it; the genesis of our logo. A logo that represents our strength and our enduring promise to our customers of no more floods.

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